Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already are
Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already are
This guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. We also included ideas and advice from 15 content marketing experts to give you the best head start for 2021 and beyond.
We cover:
What is content marketing?
Content marketing is the process of creating and distributing content to attract and retain customers, so you can increase revenue and ultimately grow your business.
At Ahrefs, our content marketing strategy is simple and effective: we create in-depth blog articles and YouTube videos that teach potential and existing customers how to solve problems and grow website traffic using our tools. We rely primarily on search engine optimization (SEO) to drive qualified traffic to the site, which is currently getting ~400,000 organic visits per month: